53 Real Estate Marketing Ideas The Pros Use
Creating a marketing plan and need some new real estate marketing ideas? We put together the ultimate list of great marketing advice from top producing agents from all over the country. From virtual open houses to marketing for millennials, you’ll find everything you need here to kick start your marketing campaign.
Here are 52 of the best real estate marketing ideas the pros use.
A recent study from the National Association of Realtors revealed that 92% of buyers use the Internet to house hunt. This strongly indicates a need for all real estate business to have an established online presence, and Zillow is the first place you should start. Zillow Premier Agent is Zillow’s lead generation platform. As the largest real estate website with over 130 million visits per month, Zillow could generate $2.60 in commissions for every $1 spent.
If you’re working as a listing agent, it’s important to create descriptions that will jump off the page and grab the buyer. A good tactic is to appeal to the buyer’s emotions. Use keywords that paint a picture. It’s not just about telling facts, but also about selling stories.
We interviewed dozens of top real estate marketing experts and asked them for their best tip on how realtors can generate the most leads for their business. Read what they told us.
Viral videos are still all the rage. If you can capture someone’s attention with a funny or insightful clip, you can reach a wider audience through the power of social shares. Everyone loves sharing entertaining videos on Twitter and with family. Even if the audience isn’t your target, they may send the video to someone who is.
In this excellent edition of Marketing Academy Secrets, Placester’s Seth Price gives you the lowdown on how to use landing pages to convert visitors to leads. Quick, actionable, and easy to follow advice to make sure your site captures as many leads as possible. Super helpful!
One of the biggest mistakes made by agents is not regularly following up with their leads and connections. Once an agent starts generating more than 15 news leads per month, keeping track and managing leads through email and calendar reminders becomes unfeasible. At that point, you’re better off automating it with a software such as Contactually, which offers a free 14-day trial you can access here.
If you want to get into the world of online advertisements, there’s no greater place to look than Google. Here, Alyssa breaks down everything you’ve ever wanted to know about Google AdWords, the advertising arm of Google.
One of the best ways to market your business is through your real estate website. But, in order to get your website seen, it has to show up when local home buyers search Google, Bing, and other online search engines. Follow this 25 step checklist to ensure your site is up to speed.
With millions of daily users, you’d be remiss not to utilize Facebook as a marketing tool these days. Download this free eBook from Matterport to learn about some of the biggest improvements you can make to your business Facebook page, how to set up paid campaigns, and many other helpful tips. They’ll also discuss how to convert these leads to actual sales. Get started today.
Check out the in-depth guide on the best 150 real estate keywords to drive traffic to your site. We also cover keyword research on a shoestring budget and insightful general SEO tips from the pros. Still looking for more keywords? Check out Marketing Artfully’s Tara Jacobsen’s list of the best SEO keywords to use on your website.
A video tour of the neighborhood gives prospective buyers a much better feel for what a neighborhood is like to live in. Unless you live in a major city or tourist area, chances are there are very few videos showing highlights of your neighborhood on YouTube.
Stepping in to fill that void can mean a nice boost to your online presence and can help generate leads.
There’s no better way to show off listings than with an IDX-enabled site. An IDX-enabled site pulls listings from the MLS onto your website, so visitors can browse homes for sale without ever leaving your site. Surprisingly, this doesn’t have to be difficult or expensive. We’ve put together a comprehensive guide on how to put together an IDX-enabled real estate website in under an hour, all for less than $4/month via Bluehost. Click here to check it out and get your listings online in no time.
Services like REDX and Intellius do all the hard work of digging up correct contact info for expired and FSBO listings. Sure, you can probably find all this information yourself, but is that really an effective use of your time?
Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100% free FSBO script.
Joshua Smith famously built his business from scratch to closing over 100 homes per year partly by using door hangers. The biggest benefit of door hangers over direct mail is that your leads are guaranteed to see your message. Instead of getting lost in a pile of bills, they need to take your door hanger off their door to get inside their homes.
To get started with door hangers, check out ProspectsPLUS!®, which offers a large number of templates specifically for real estate agents and brokers.
Drip marketing emails are pre-written messages that get sent automatically to your leads. They help you foster a relationship and nurture leads through the sales funnel. In this guide, Bushery provides many examples of drip marketing emails that can be used in a variety of situations.
Because mailing lists are a necessary part of your campaign, it’s important to truly weigh your options. Should you rent or should you buy? This article takes a look at the benefits and drawbacks of renting a mail list.
16. Try Livestreaming
Let’s face it, when scrolling through a social media feed, a “Live Now” tag is pretty much irresistibly clickable. People are just naturally curious.
Seeing a new listing for the first time? Why not show your audience via livestream? They’ll feel like they’re getting the inside scoop, and you’ll be able to build your audience and get more leads. That’s a win/win.
In this edition of Beverly Hills superstar broker Peter Lorimer’s (amazing) Magic Minute series, he walks you through the process.
Instagram Stories to market your listings or personal brand. The key is to use Instagram Stories to give your audience a look at your day to day life as an agent as well as focusing on your listings. Believe it or not, lots of people are curious about what the heck real estate agents do all day!
Sending out real estate marketing postcards on regular intervals will inspire interest in your business, and raise brand awareness as well.
If you’re interested in postcard marketing, also be sure to check out ProspectsPLUS!®, which offers a large number of templates specifically for real estate agents and brokers.
20. Learn How to Market to Millennials
According to NAR statistics, 35% of all buyers in 2016 were millennials. This is up from 32% in 2014 and will only continue to grow. The market is so important that Zillow recently launched a real estate portal just for millennials. That means learning how to market to Millennials is crucial if you want to grow your business exponentially.
To #getstarted (sorry, I couldn’t resist…), check out Chatham New Jersey Realtor Matthew Bonneli’s quick start video below.
If viral content has taught us anything, it’s that there’s no predicting what an audience will find fascinating. Sometimes a home’s price or its location in a hot market draws the views, and sometimes it’s just been on the market for a long time. In this guide, Nancy Robbers looks at many different Zillow listings that have 10,000 views or more and compares what they all have in common.
Like all great social media platforms, it was only a matter of time until clever Realtors started using them to close more deals. Silicon Valley based Realtor Alex Wang and New York City agent Michael Meier, are both using Snapchat and Instagram in innovative ways to market their listings and their personal brands.
To learn more, check out Lauren Smiley’s excellent write up on BackChannel.
Over on the Placester Academy, Matthew Bushery explains how to make the most of your marketing efforts on Instagram. His tips include diversifying your posts (posting nothing but listing pictures is boring), using a local perspective, appealing to sellers, focusing on keywords rather than hashtags and more. Lot’s of useful info here.
While many agents think PR is something that only celebrities and titans of industry can afford, very few realize they can do it themselves. For free.
Mike Fabbri, a New York City agent at Corcoran, uses sites like HARO (Help a Reporter Out) to pitch his expertise in real estate to journalists looking for sources. In return, he gets his name in the press, as well as the chance to get a link back to his website which is great for SEO.
Full disclosure, we met Mike on HARO!
This is the holy grail of social media tips for your real estate business. Follow this guide’s advice on how to use different tools in social media.
Sponsoring your local youth soccer, baseball, or football team can be a great way to stay top of mind with your local community. You’ll not only build goodwill with their parents but can often get links back to your website on community websites. At the end of the season, throw a pizza party and invite the entire team, coaches, and their family and friends.
You can also sponsor bake sales, charities, or other local events. You can find groups looking for sponsors on sites like SponsorMyEvent.
While many Realtors on teams obsess over their headshots, websites, and business cards, most never bother to get a great logo. This can be a huge mistake as no logo, or worse, a bad logo is saying a lot about your business.
Want to get a logo that will help build your brand? Check out our guide to the Top 25 real estate logos for 2017. We show you our picks for museum-worthy logos this year and run you through the basics of getting a killer logo for not a lot of money.
We discussed earlier how video marketing is so effective to successful conversion. This article discusses the 5 best types of videos to use in your marketing campaign.
Bing is the second largest search engine in the world and can drive a lot of traffic to your business. Because most advertisers are focused on Google, you may also be able to acquire clients on Bing at a lower cost. Try Bing Ads Today With a Free $100 Ads Coupon when you spend $25.
Of course, billboards aren’t illegal (at least, not that we know of). This article from Trulia shares 10 dos and don’ts for your banner campaign.
Venture capital funded startup Opendoor will offer your listing clients an instant, all cash offer for their home that can close in as few as 3 days with full commission. You can also refer properties you’re not currently listing and still collect 25% of the gross commission. For buyer’s agents, they offer instant access showings to any of their listings and will pay full commissions even if you send the buyer to view the property on their own.
Opendoor is currently working with Realtors in Phoenix and Dallas-Forth Worth and will open soon in Las Vegas.
In an industry as fiercely competitive as real estate, many agents struggle to differentiate themselves. If you don’t have seniority or an endless marketing budget, you often have to rely on a strong personality to get the word-of-mouth going. Well, these realtors took that about 10 steps further by dabbling in the absurd or turning themselves into some completely outlandish characters. The most outrageous part of it, however, is how they actually worked.
How do you stay in touch with clients without seeming too aggressive? How do you demonstrate to potential clients that you are in tune with changes in your local market? The answer: sharing articles with them about the local real estate market through Facebook and Twitter. There are a number of companies that find articles and automatically post them on your social media channels, such as CityBlast. CityBlast offers a free 14-day trial.
“When it comes to landing more deals than my competition, one of the aces up my sleeve is effectively using testimonials to help earn the trust of my potential clients. Nothing is more positive than a third party account of your performance from someone who has done business with you previously. Sometimes this is all it takes to push someone over the edge to work with you and sign the contract.”
So, now that you understand the need for a drip email campaign, check out Travis’ article on how to create killer email newsletters. Having a strong subject line for your email is definitely a can’t miss step. Another one is to include a call-to-action that prompts engagement.
Infographics take useful data and present them in an attractive and easy to read format. If you’re on any Pinterest or Facebook real estate groups, you’ve likely seen (and shared) dozens of infographics already. At Fit Small Business, we use a tool called Venngage to create great looking infographics.
Choosing the right farm area can mean the difference between becoming a local expert and closing a ton of deals and struggling. To help you get started, we put together this highly detailed guide to choosing and dominating the right farm area.
Anneamarie du LeBohn, Community Engagement Strategist, TNG Real Estate
My favorite marketing advice is to embrace community engagement. For example, in May and June we’ll host two free community paper shred events. One will be in Los Alamitos, CA and the other in Brea, CA. The event reduces paper in the landfill and it helps people reduce identity theft. To help spread the word, our agents farm various neighborhoods with flyers and door hangers. People can shred up to five boxes of paper for free (it’s about a $100 savings).
39. Try Sending Handwritten Notes to Stand out From the Competition.
Danielle Procopio, CSC | Real Estate Broker, Certified Home Staging Consultant
I would say that my favorite marketing advice is –write thank you notes! I thought going the high-tech route when contacting people would be the way to go. I was wrong. People are very receptive to receiving handwritten letters and thank you notes. It sounds silly and simple but this old school technique seems to set me apart from my competition. Not many people are doing this anymore. And in real estate, you need any advantage you can get!
If you’re like me and your handwriting is as bad as your doctor, check out services like Bond.co who create fonts from your handwriting and automate the process.
Are you paying enough attention to your personal brand? The hard truth is, when you don’t work on your personal brand, that becomes your personal brand. Instead of leaving it up to chance, every top producing agent I’ve interviewed (hundreds) recommends taking a more active role in building your brand. This quick, actionable and social media friendly infographic will teach you the ropes.
41. Build Hype for Your Listing Before it Hits the Market.
Nicholle Gulcur, Copywriter
To enterprise on the market trends, we’re putting out coming soon signs and brochures about the properties weeks before they hit the market. This builds anticipation and interest because Buyers are out looking for any new home they can find in key areas. Once we list the home, we hold off of allowing showings for a few more days, to continue to build excitement.
42. Craft a Personalized Message for Your Buyers.
Chris Haddon, Founder, REI 360
I have found the best results come from a personal message in my own voice. When you write your message, remember the following points:
- Make the message about them. They don’t care about you. So tell them how you can help them as quickly as possible.
- Be clear. If a seller is not sure what you want them to do, they’ll never call you.
- Match your message to your seller.
- Make your message short and sweet. In our fast paced world, people rarely read all their email. Unsolicited mail often hits the trash can. If you want your message to be heard, do it quickly.
43. Set Up Local Community Pages
Ryan Fitzgerald, Owner, Raleigh Realty
One way we are able to generate 5+ new leads daily is with our local community pages. What makes this such an effective marketing idea is the fact you are reverse engineering attention to generate real estate leads. Once you put the work in up front, these leads are continuous.
44. Make your house memorable with one stand-out item that buyers can’t forget.
Heather W. Leikin, Realtor, The House Agents/Partners Trust
Have one really quirky item in the house. So when a buyer is talking about it, they can say, “the house with the giant buddha or the orange rug house.” Have something that stays in their mind about the style or design.
Sometimes a perfectly nice normal house can be forgotten about if it is the middle house in 6 houses seen.
45. Showcase Your Charitable Side.
Priscilla Vega, PR Vega
I think the best way to be successful at real estate is to give the prospective clients something to remember you by. Real Estate professionals need to differentiate themselves and the way to do that is through Giveback Homes. This organization is creating social change through the act of buying or selling a home, giving real estate professionals a social good platform and a way to differentiate themselves from the competition.
46. Send Postcards that are “Fridge-Worthy”
Karen Wachtel, PorchLight Real Estate Group
When you send out a batch of postcards, you never know if a recipient is interested right now or 6 months down the line. In order to give your postcards staying power, Wachtel recommends using “fridge-worthy” subjects “like best metro area hikes, a great go-to recipe for guacamole, a guide to what the NFL referee signals mean, or a table for timing your Thanksgiving meal perfectly.” As she explains, “we regularly hear from clients—and even prospective agents—who end up calling us or their agent directly based on a postcard that had been hanging on their refrigerator or memo board for months on end.”
47. Create a Blog that Answers Client’s Questions.
Ameet Khabra, Search Engine Strategist
My advice would be to create quality content around the questions of my potential clients. Am I experienced with new home buyers? If so, what questions do they usually have that I can answer through content on my site or blog? The same goes with clients that buyer homes often or are looking for a bigger home for their growing family! There will always be a question and the sooner you answer those questions, the quicker the client will trust you which will lead to a sale down the line.
48. Master the Subject Line (for Email Marketing)
Sacha Ferrandi, Source Capital Funding
With emails, the most important aspect is the email subject line. They are key to get the recipient to open and read the email. Now, this means crafting a subject that is essentially a call to action but doesn’t give away too much information about the email and shows that you are not a spammer. It is sort of a ‘Goldilocks Scenario’ where you have to convince the reader that the information is good enough, without being too specific.
- Bad – Learn About an Amazing Property (Address) In the Bay Park Area
49. If They Can’t Come to the Open House, Bring the Open House to Them.
Reba Miller, Founder, RP Miller Realty Group
Using a proprietary technology, I hosted a virtual open house which used proprietary technology to offer 360-degree immersive panoramic photography. The result? A person attending the open house could feel like he/she was in the apartment doing an in-person walkthrough. To make it more attractive, I also attached a contest to the virtual open house. Anyone who walked through five of the seven rooms was automatically entered into a raffle for the chance to win an iPad. The unit sold in a matter of days.click here
50. Grow Your Network with Regular get Togethers.
Nicholas Lee, Licensed Real Estate Agent, Sierra Residential
Besides advertising exclusives on Streeteasy.com, Trulia, and Zillow, and sending out monthly newsletters, my top strategy remains the personal touch. I host a monthly happy hour open bar in NYC and invite my top clients and their friends and families. It’s a great way to organically grow your network, and I’ve gotten some of my best sales clients this way. I highly recommend it!
51. Use Retargeting Campaigns to Drive Traffic Back to Your Site
Ira Chopovska, Marketing Manager, Agent Drive
A powerful way to enhance your marketing is to set up retargeting campaigns. The idea is to craft a great ad copy that directs people to a dedicated landing page (or a single-property website with the listing you’re marketing).
The ad follows your site visitors across the web and social media helping you redirect the traffic back to your site when they’re more ready to reach out.
Want to learn more about retargeting? Check out our Facebook advertising guide.
Jeff Corn, Virtuance
Buyers are increasingly turning to online photography as the first step in the process of purchasing a property. It’s not enough anymore to simply put a sign in the front yard or raw data into the MLS. To compete with even an average listing agent, you have to create a story that compels buyers to take the next step. That story most often begins with a picture.
53: Create Micro Neighborhood & Subdivision Pages on Your Website
Anita Clark, Warners Robin Real Estate
While you may not be able to compete with Zillow for search terms like “houses for sale in _______”,
you might be able to rank on Google for more niche search terms for micro neighborhoods, pretty streets, or subdivisions. With photos, video, a market snapshot, school districts, and pertinent information about the subdivision/area, they are a great way to build organic traffic to your website.
Bonus: Utilize the Latest in Social Media
Dustin Brohm, Search Salt Lake
Over to You
Whew! That was a long list. Have a great real estate marketing idea we missed? Let us know in the comments.
This content was originally published here.