ERA To Launch Mobile-First Microlearning for Trusted Real Estate Professionals to Learn-As-They-Earn, Business Insider – Business Insider Singapore
– 28 February 2020 – ERA Realty Network
(ERA), Singapore’s largest international real estate agency network in Asia
Pacific, has become the first real estate agency here to launch a partnership
with Gnowbe — an award-winning mobile-first microlearning platform — to empower
trusted real estate professionals to learn-as-they-earn.
Even with many technological advances in the
training industry, traditional formats such as instructor-led or
classroom-style trainings remain one of the most popular training techniques in
the real estate industry. This mobile-learning platform would allow more
than 7,000 real estate trusted professionals to access ERA’s robust learning
content and sales enablement information on-demand in a mobile-first
environment, preparing them to meet the rising demands of the industry.
Prior to this partnership, Gnowbe successfully collaborated
with Ngee Ann Polytechnic to launch the first CEA-approved digital CPD course
for its Real Estate Business programme last year, giving them the necessary
experience to fulfil the requirements set out by ERA to design e-learning
content specifically to help ERA real estate professionals rise a notch above the
current industry’s standards in terms of professionalism, skillsets, ethics and
At launch, the digital learning content will include real estate salesperson
courses, technical & soft skill training, as well as briefings on project
launches. A total of nine modules will cover a range of topics such as asset
progression tools for real estate investments, ethics and issues faced by real
estate salespersons, sales kits for use in marketing new projects and personal
branding, etc. This library will
continue to expand with new skills to enrich and equip real estate
professionals. (Please refer to Appendix A and B for the list of modules and
how to get started.)
“We are seeing a new
approach to the learning of specialised real estate training in this
real estate industry driven by tech; one that is
bite-sized, collaborative and turns
estate salespersons into the industry’s trusted professionals. The prudent
timing in the release of this mobile microlearning platform as opposed to large
group training is also fitting,
minimising the risk of
further transmission of the COVID-19 virus in the community,”said Jack Chua, CEO of ERA
Applying the science of adult learning
platform gives real estate salespersons full control of
their self-paced learning journey and mimics interactive features from social
networking platforms like Facebook and Instagram. This cultivates an innate
desire for learners to learn habitually daily and increases learning engagement
of up to 10x higher than e-learning platforms.
salespersons will be empowered to connect and share their key
learnings, best practices and reflections through the online community. This
unique approach to learning facilitates a “learn-by-doing” culture,
where anyone can teach or learn.
Given the dire
need to develop more on ‘soft skills’, it is critical for real estate
salespersons to not just gain knowledge and skills, but to apply
them right to their jobs and see success in performance. The platform has the
ability to track key performance indicators and gain insights on each salesperson before and
after the training. These granular data will then be used to chart future
training programs to help salespersons succeed even more in the workplace.
“We’re excited to collaborate with ERA to be
the first in Singapore to equip
with a learning platform that powers performance
even as they are always on-the-go, selling. This partnership makes a lot of
sense for us because we’re all about creating measurable business impact for
our clients in the most human way possible.” said CEO
and Founder of Gnowbe, So-Young Kang.
Virtual Access to the Ultimate Market
Amidst Covid-19 condition, ERA and its agents are
not resting on their laurels, but continue to learn and achieve breakthrough in
difficult times like this. On 26 February 2020, over 500 agents joined live
streaming of the seminar hosted by Marcus Chu, ERA Chief Operating Officer, to
a full-house auditorium of over 400 agents. This is deemed as a
first-of-its-kind initiative in the real estate industry where agents can
access to a seminar remotely via their mobile devices or desktop to learn about
strategies on protecting their business, wealth creation and asset progression;
as well as drawing out the current property market insights.
The seminar has also been structured further into
multiple bite-sized modules and will be transmitted to all its agents via
multiple platforms, allowing them to keep up with the latest insights and strategies.
of Modules Available for Microlearning:
Progression Mastery (Part I)
Grand Residences Sales Kit
in Real Estate Transactions
Management vs. Time Management
Prevention and Control 101
Work Attitude: Unravelling Your Best Potential
To Build Your Personal Brand
ERA Realty Network Pte Ltd (ERA) has been
setting and redefining industry standards through the pioneering of real estate
concepts, technologies, initiatives and services since its inception in 1982.
ERA is a wholly-owned subsidiary of SGX Mainboard Listed, APAC Realty Limited.
Headquartered in Singapore, ERA Asia Pacific
has a vast network of offices throughout the Asia Pacific region with over 17,300
associates spanning across over 650 offices in 9 other countries: Cambodia,
China, Indonesia, Japan, Korea, Malaysia, Thailand, Taiwan and Vietnam. In
February 2019, APAC Realty announced its acquisition of the ERA master
franchisor for Indonesia and also taking direct ownership of the Thailand ERA
master franchise through a partnership.
In Singapore, we are one of the largest real
estate agencies with over 7,000 associates, providing a diverse range of
professional services and solutions for: Private and HDB residential resale,
residential leasing, project marketing, commercial and industrial, property
management, auction, valuation and research.
Through extensive network, innovative
technological tools and refining the Ultimate Agent Training Programme, a
series of specially curated training courses developed for ERA associates, over
the years, ERA is able to revolutionise their associates’ skills, equip them
with the latest trends and insights of the property market, and help them stay
ahead of the competition.
ERA Realty Network Pte
Estate Agent License
ERA APAC Centre
(ERA Reception @ Level
750 Lorong 6 Toa Payoh
is a pioneering mobile-first microlearning platform that facilitates
‘learn-by-doing’ and is focused on delivering true business impact and behaviour
change. Gnowbe is proud to have launched the world’s first public content
library designed for mobile-first participatory learning – Gnowbe Learn™ for
teams. Visit learn.gnowbe.com to starting learning.
This content was originally published here.